Jul 7, 2019
Jessica Francis is a wellness entrepreneur and marketing expert. After working for 10 years in advertising she made the transition to wellness entrepreneur by first becoming a certified Pilates instructor and then eventually making the leap to being a studio owner. Her work in advertising helped her to conceptualize and create the brand and space that is Pilatesmith - athletic, inviting, and overall gender neutral. In our conversation we discuss how building a business starts with small steps, solid branding and simple excel spreadsheets but its growth comes from connecting to a community and having amazing team members. Jessica also talks about the inevitable burnout that comes along with being a business owner and why it’s so important to hold yourself accountable to your own wellness needs - especially when you’re partially responsible for the well-being of others!