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The Social Impact Startup


Oct 26, 2020

Jacklyn Shenvar is the Founder of NUPRAVA, a yoga mat & yoga essentials company. With a background in Sales & Marketing at Fortune 500 companies, her strategic mind paired with a need she saw firsthand in the wellness industry created the foundation of which her company is built upon.

During a time in her life that consisted of a jam-packed daily schedule, Jacklyn’s hour long yoga practice was the time when she could “return to herself”.  Despite being a saturated industry, Jacklyn hadn’t found a mat that checked all of her boxes around cleanliness, sustainability, durability, functionality and design. So, she made one that checked every box.

In our conversation, we discuss:

  • Why customer satisfaction is vital to any business
  • How to up-level the standard in a saturated industry
  • Why it’s important to do the research and find all of your options so that you’re always making the most informed decisions
  • The process of sourcing sustainable materials & finding the right supplier
  • The importance of validating your claims around your product
  • The positive and negative impacts of the pandemic on her company
  • Whether or not sustainability is becoming a more accessible space
  • The importance of networking as you build a company
  • And how she balances working full-time while starting a company 

With a vision of eventually becoming a circular company, Jacklyn’s aspirational growth for her company starts with the concept of returning to self. At a time when the need for self-care is at an all-time high, NUPRAVA is leveling up the standard of products that are being sold in the yoga space.

Connect with Jacklyn:

https://nuprava.com/

https://www.instagram.com/nuprava/?hl=en

Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here:

https://www.esbiefonte.com/