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The Social Impact Startup

Feb 2, 2020

Hannah Austin wants sustainability to be more accessible for all audiences. Her passion about the environment came to fruition in college when she became more aware of climate change and of the responsibility each individual has in making a difference. With a BFA in graphic design, she decided to create a database curated with the products that are essential to living a lower waste lifestyle. As the founder of Earthical, she wanted this to be the starting point for people who are looking to take action, but don’t know where to start. In our conversation we discuss small changes you can make to be more sustainable, staggering statistics about the reality of recycling, and how companies can mislead consumers by ‘greenwashing’ their products. We also discuss the privilege of consuming more intentionally and that ideally better products made by more ethical companies will become the societal norm. As a young entrepreneur, Hannah’s vision for the future is both inspirational and tangible. By making it easier for consumers to take action and be more accountable for their everyday choices, larger scale impact is undeniable.

Our podcast theme song is "Pico & Westwood" by Esbie Fonte. For more info, visit