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The Social Impact Startup

May 2, 2022

Megan Sheldon is the Co-Founder & CEO of Be Ceremonial, a wellness app that draws on the power of ritual to help you create ceremonies to acknowledge times of change in your life.


Megan has always had an entrepreneurial spirit and path towards creating a company.  Her passion started with writing meta narratives for brands and has evolved into helping people create moments of meaning and significance.


In our conversation we discuss:


  • Creating social impact through secular rituals
  • Building a brand’s narrative
  • How to engage in ceremony without cultural appropriation
  • Celebrating what is, what was and what will be
  • Why you need to let go of perfection in order to launch something
  • And reimagining what growth looks like


There are so many moments in life that are worthy of being recognized and Megan is helping people to do so in ways that make sense for them.



Connect with Megan:

Download the app:


Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here: