Nov 10, 2019
Joy Yap is the Founder and CEO of Wyld Skincare. Wyld stands for ‘what you love doing’ and it’s no surprise that Joy loves exactly what she is doing: demonstrating exactly how a clean beauty business should operate. Coming from a background in marketing and PR, it was ultimately the combination of her love of travel, passion for ocean conservation and the need for a new skin product that was lacking in the current market that led to her starting a company. But she didn’t just start any company. She created the model of exactly what clean beauty businesses should be: sustainable, transparent, authentic, zero-waste, cruelty free and vegan. Not only that, but with every purchase proceeds go back to ocean conservation. Joy implements the concept of ‘doing well by doing good’ into her business model, making it easier for consumers to make better choices in the beauty world. In our conversation we discuss how Wyld went from concept to company, how to educate yourself as a consumer, that each day we should strive for progress - not perfection, and that ultimately it’s up to you to start taking action to create the world you want to see.
Our podcast theme song is "Pico & Westwood" by Esbie Fonte. For more info, visit https://www.esbiefonte.com/