Aug 29, 2023
Phoebe Yu is the Founder and CEO of ettitude, a sustainable lifestyle brand made from the world’s first 100% organic bamboo lyocell fabric. Phoebe spent over 10 years helping international companies develop and source textiles and saw first hand the lack of sustainability within the industry. She knew there was room for change and decided to be an agent of it. She launched ettitude 9 years ago and is leading by example on how to build a truly circular business model.
In our conversation we discuss:
Phoebe and her team at ettitude are paving the way for a more sustainable future while creating the framework to show why and how all businesses can - and should - embody an ‘eco attitude’.
Connect with Phoebe
https://www.linkedin.com/in/phoebeyu2008/
Website
Socials
https://www.instagram.com/ettitudestore/